Brand kit

How Punk Caterpillar looks & sounds

Hand-drawn, warm and a bit wild. The mark is a child's crayon caterpillar - never redraw it slick. Keep edges soft, colours sun-baked and the tone friendly.

The mark

Always keep clear space of at least one caterpillar-height around the mark. Don't recolour, stretch or add outlines.

Colour

Ember

Primary buttons, date pills

Ochre

Crayon accents, highlights

Bark

Body text, outlines

Eucalypt

Secondary accents

Sky

Soft sunset backdrops

Paper

Page background

Type

Grandstander

Headings, titles, buttons

Caveat

Handwritten accents and kickers

Nunito

Body copy and details

Voice

Warm and welcoming, never corporate.
Invite people in: “come ready to share, learn, play, make”.
Say it plainly - dates, times, what to bring.
Co-created, not delivered. It's our thing, together.